Social Media Marketing for Agency Recruiters
Social media marketing is one of the most underrated, underutilized tools for modern day agency recruiters. Although most agency recruiters have an online presence (usually a LinkedIn profile) at the bare minimum, they are ideally utilizing these platforms to create a robust personal brand that does half the selling FOR you.
This isn’t theory - it’s practice.
Grace Marlin created this course based on the methodologies that she and Dandan Zhu LIVE by, and have extensively utilized, to dominate their market.
With this course, you can implement tho same strategies to work smarter and grow your practice by leveraging the social selling tools that you have readily available to you.e
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Intro
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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My Journey
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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Why YOU Should Create Content
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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The Process
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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The Average Recruiter's Content Calendar
Through being connected with tens of thousands of agency recruiters throughout the years, I’ve analyzed the typical agency recruiter’s content strategy - which looks a lot like this.
It's a good starting point but is by no means even scraping the surface when we're talking about creating top of mind awareness and positioning yourself as a market expert.Through being connected with tens of thousands of agency recruiters throughout the years, I’ve analyzed the typical agency recruiter’s content strategy - which looks a lot like this.
It's a good starting point but is by no means even scraping the surface when we're talking about creating top of mind awareness and positioning yourself as a market expert. -
Getting Started
Approaching content creation and building your personal brand from a realistic mindset is important.
Depending on your level of comfort with content creation in taking this course, it could mean starting out as small as posting 1x/week.
If you're already comfortable with throwing up posts here and there, your goal coming out of this course will be to become consistent and potentially push yourself out to try more methods/approaches of content creation.Approaching content creation and building your personal brand from a realistic mindset is important.
Depending on your level of comfort with content creation in taking this course, it could mean starting out as small as posting 1x/week.
If you're already comfortable with throwing up posts here and there, your goal coming out of this course will be to become consistent and potentially push yourself out to try more methods/approaches of content creation. -
Pre-Work for Content
Approaching content creation and building your personal brand from a realistic mindset is important.
Depending on your level of comfort with content creation in taking this course, it could mean starting out as small as posting 1x/week.
If you're already comfortable with throwing up posts here and there, your goal coming out of this course will be to become consistent and potentially push yourself out to try more methods/approaches of content creation.Approaching content creation and building your personal brand from a realistic mindset is important.
Depending on your level of comfort with content creation in taking this course, it could mean starting out as small as posting 1x/week.
If you're already comfortable with throwing up posts here and there, your goal coming out of this course will be to become consistent and potentially push yourself out to try more methods/approaches of content creation. -
Example: Pre-Work Answers & Content Calendar
This section features an example of the last pre-work answers and a sample content calendar - showcasing how a one year NYC-based Accounting & Finance agency recruiter could approach their content creation.
This section features an example of the last pre-work answers and a sample content calendar - showcasing how a one year NYC-based Accounting & Finance agency recruiter could approach their content creation.
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Content Type Recap
This lesson is a mid-course recap of the information that we've gone over so far so it's all being tied together and will provide the maximum value for you!
This lesson is a mid-course recap of the information that we've gone over so far so it's all being tied together and will provide the maximum value for you!
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Managing Your Mindset
Managing your mindset is consistently one of the most difficult things to do when approaching anything that requires an upfront investment with delayed results.
This is true for building a recruitment desk and is also true for content creation!
This lesson discusses managing one of the most potent tools you have in your toolkit - your mindset.
It can make or break your results so be sure you're paying attention to it!Managing your mindset is consistently one of the most difficult things to do when approaching anything that requires an upfront investment with delayed results.
This is true for building a recruitment desk and is also true for content creation!
This lesson discusses managing one of the most potent tools you have in your toolkit - your mindset.
It can make or break your results so be sure you're paying attention to it! -
The Secret Sauce
This lesson breaks down the secret sauce that you can leverage to make sure you're successful in your content creation journey!
This lesson breaks down the secret sauce that you can leverage to make sure you're successful in your content creation journey!
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The Harsh Truth
This lesson breaks down one of the unfortunate truths of content creation:
If you are choosing the path of being a recognized expert in your niche field, it's unlikely you're going to be an overnight viral sensation.
You will, however, start getting in front of more of the people that you want to know you... and most of the magic will happen in DMs and offline, not in likes and comments.This lesson breaks down one of the unfortunate truths of content creation:
If you are choosing the path of being a recognized expert in your niche field, it's unlikely you're going to be an overnight viral sensation.
You will, however, start getting in front of more of the people that you want to know you... and most of the magic will happen in DMs and offline, not in likes and comments. -
Tying It All Together
This lesson recaps the most important elements of the course so you can make sure you have all the questions you need to have answered and are fully prepared to embark on your personal branding and content creation journey!
This lesson recaps the most important elements of the course so you can make sure you have all the questions you need to have answered and are fully prepared to embark on your personal branding and content creation journey!
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Outro
You made it - CONGRATULATIONS!!! Thank you so much for joining Social Media Marketing for Agency Recruiters.
I'm so excited to witness and support you on your personal branding and content creation journey.
As always, I want to hear your feedback on the course so feel free to send me a DM on LinkedIn or email me at grace@dgrecruit.com.You made it - CONGRATULATIONS!!! Thank you so much for joining Social Media Marketing for Agency Recruiters.
I'm so excited to witness and support you on your personal branding and content creation journey.
As always, I want to hear your feedback on the course so feel free to send me a DM on LinkedIn or email me at grace@dgrecruit.com.
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